Local SEO report template
Structure local SEO reporting around measurable website results.
This template focuses on the Search Console and GA4 data MetricFlow supports, plus space for the local SEO work and priorities managed outside those sources.
- Website search performance
- Local landing page activity
- Work completed and next priorities
Website reporting sections
Use Search Console to report clicks, impressions, CTR, positions, queries, and pages. Use GA4 to report sessions, users, engagement, and landing pages.
- Organic search overview
- Location-focused query observations
- Local service and location page performance
- Website engagement
- Completed work and priorities
Document data outside MetricFlow separately
Google Business Profile metrics, review activity, and local rank tracking are not part of MetricFlow’s current reporting data sources. Add those sections separately when they are required for the client engagement.
Keeping the source of each metric explicit makes the report easier to verify.
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